Welcome to the World of Sex – Animation based on my Sex Theme Park design for the Advertising Campaign for Aids charity AIDES to promote safe sex. View the full Welcome to the World of Sex advertising campaign here
Goodby, Silverstein & Partners commissioned this viral animated film that is closely based on the print campaign and the World of Sex theme park design illustration created by Rod Hunt .
Rod Hunt worked with San Francisco based advertising agency Goodby, Silverstein & Partners illustrating their advertising campaign “Welcome to the World of Sex” for AIDES, the first French HIV/AIDS prevention non-profit organization.
Their latest campaign aims to promote safe sex, awareness and behavioural changes through innovative and provocative imagery. Rod’s Sex Theme Park map has the tagline “The safer you play, the longer you stay” & takes a humorous & revealing approach to the world of human sexuality & safe sex. The campaign won Silver for Print – Public Service Campaign in the 2011 Clio Advertising Awards
Illustrator: Rod Hunt http://www.rodhunt.com
Advertising Agency: Goodby Silverstein & Partners