The case study above was presented at SocialMedia.org’s Member Meeting 40 in Los Angeles on July 26, 2016.
SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. You’ll collaborate with smart and generous people like you, with jobs like yours, at companies like yours. No vendors, no agencies, no sponsors, no consultants, and no small businesses allowed — ever. To learn more, visit www.socialmedia.org/meetings.
To download the slide presentation in this video, visit http://wom.us/2eewl1H.
In his SocialMedia.org Member Meeting case study presentation, Hewlett Packard Enterprise’s Digital Marketing Specialist, Ted Sclavos, talks about how they implemented a BtoB influencer marketing strategy to bring new voices to digital conversations and drive preference for HPE enterprise software products.